FOR FANS OF
FELIX JAEHN - ANNE-MARIE
Alma is a popstar designed to subvert expectations. From her acid green hair to the genre-hopping hits she sports, the 21-year-old breaks down conventions for fun. Her story began in 2013 on Finnish talent show Idols, the country's equivalent of The X Factor. She came fifth, bowing out on the live shows, which might have been a blessing in disguise. Since then, she's forged her own style of fierce, flooring pop.
Breakthrough single 'Chasing Highs' hit the UK top 20 this year, and she's collaborated with lead names in hip-hop (French Montana guests on 'Phases'), pop (Charli XCX directed a video for her) and dance (Sub Focus had her sing on 'Don't You Feel It'). Her voice is the biggest draw. It's just as capable lending itself to Adele-esque balladry as it is flooring house, and she doesn't seem afraid to try and conquer both worlds. Her next move is anyone's guess, though - she's evidently one of the most unpredictable pop prospects around today.
GET TO KNOW
CHARLI XCX - HALSEY